Photography is one of seven tiers — never mandatory, often the lead. Every image is a real MSPACEZ branch or member in one neutral-warm daylight grade. When the photo is strong, design steps back: little type, no devices, a quiet sign-off.
| Topic | Rule |
|---|---|
| Grade | Neutralise the white balance first (walls read white, wood stays warm). +5 contrast, −10 saturation, highlights −10 for windows. One preset for all branches; no filters, no B&W, no colour washes. |
| Perspective | Verticals corrected. Eye level 1.2–1.4 m. 24–35 mm equivalent. One-point frontal for heroes, two-point from a doorway for rooms. |
| Crop | Crop to whole modules (tier 2) or to the canvas (tier 1). Keep signage and the symbol intact; crop busy ceilings; never cut people at joints. |
| Text placement | Photo hero: ≤ 8 words in white/off-white directly on a calm zone (wall, floor, sky), with an optional soft local shade. Other tiers: type in a black caption panel or on the ground beside the image. Never over faces, signage or the key architecture. |
| Overlays | Allowed: soft local shade in Photo hero (≤ 42% black, bottom ≤ 40%), chips (max 3–4), one dimension line and one callout in Mode C, the info block or sign-off. Not allowed: full-frame scrims, blur, colour washes, sketches, emoji, logos floating on the image. |
| Quality tiers | A-grade (North 90, 10th of Ramadan): all tiers. B-grade (legacy interiors): tiers 2 and 6 only, small. Photos under 1600 px: never tier 1. |
| Authenticity | No stock, no 3D renders, no AI-generated or AI-edited spaces or people. Photo 26 (suspected AI edit) is excluded. |
| Orientation | Shoot every hero in portrait (9:16) and landscape (16:9). Top-down shots of tables and desks for service pages. |