17
Occasions

MSPACEZ frames the moment.

Occasion mode gives each moment its own cultural and emotional art direction, framed by the MSPACEZ constants: the two brand colours with off-white, Montserrat and Alexandria, logo discipline, one signal and generous space. Greeting first; selling, if at all, second and separate.

Occasion layer

LayerStays MSPACEZThe occasion may bringNever
ColourRed, black, off-white; one red signalThe ground that fits the mood (night black, bright off-white)Gold, green, gradients, glows, new accent colours
FormGrid, space, clean constructionOne art-directed motif at scale: crescent, arches, landscape lines, Najdi crenellations, a horizonClip-art lanterns, fireworks, flags, emblems, stock photos
TypeMontserrat / Alexandria, Light → BoldLarger, calmer greetings; centred allowedDecorative or calligraphic fonts replacing Alexandria
LogoSign-off symbol or none; lockup in emails—The logo merged with an official national identity
MotionThe nine verbsSlower timing (Ramadan), lighter rhythm (Eid)Sparkles, particles, confetti bursts
CommerceGreeting → context → optional offerAn offer only for Ramadan and year-end, as a separate module or postOffers on national days; sales copy in the greeting

Occasion sets

Each occasion ships as 4:5 post (AR, EN), 9:16 story, email and a 16:9 banner (same artwork, recomposed).
Egypt · KSA
Ramadan
Mood Calm, warm, atmospheric, night
Occasion layer A large off-white crescent, a faint star lattice in charcoal, one red star (the marker). Slow motion.
رمضان كريم.
Post 4:5 · Arabic
رمضان كريم.
Story 9:16
Ramadan Kareem.
Post 4:5 · English
تهنئة من فريق MSPACEZ
Egypt · KSA
رمضان كريم.
مواعيد رمضان في كل الفروع من 10:00 إلى 16:00 · مثال.
كل عام وأنتم بخير — فريق MSPACEZ
اختياري · عرض الشهر
3 ساعات اجتماعات والرابعة علينا طوال رمضان. مثال.
التفاصيل
MSPACEZ · Egypt · Saudi Arabia · @mspacez
إلغاء الاشتراك · تفضيلات البريد · العنوان المسجّل
Email · greeting artwork → context → optional offer module
Egypt · KSA
Eid al-Fitr · Eid al-Adha
Mood Light, open, celebratory
Occasion layer A row of open arches — doors to the holiday; one arch is the red signal. Lighter pace, brighter ground.
عيد مبارك.
Post 4:5 · Arabic
عيد مبارك.
Story 9:16
Eid Mubarak.
Post 4:5 · English
تهنئة من فريق MSPACEZ
Egypt · KSA
عيد مبارك.
الفروع مغلقة أول أيام العيد؛ دخول الأعضاء كالمعتاد · مثال.
كل عام وأنتم بخير — فريق MSPACEZ
MSPACEZ · Egypt · Saudi Arabia · @mspacez
إلغاء الاشتراك · تفضيلات البريد · العنوان المسجّل
Email · greeting artwork → context (no offer)
KSA only
Saudi National Day
Mood National, confident, proud — without cliché
Occasion layer A monumental numeral (96) with a horizon of fine landscape lines. No flags, swords, palms or green added to the brand.
96
اليوم الوطني السعودي.
Post 4:5 · Arabic
96
اليوم الوطني السعودي.
Story 9:16
96
Saudi National Day 96.
Post 4:5 · English
تهنئة من فريق MSPACEZ
KSA only
96
اليوم الوطني السعودي.
23 سبتمبر. تهنئة فقط.
كل عام وأنتم بخير — فريق MSPACEZ
MSPACEZ · Egypt · Saudi Arabia · @mspacez
إلغاء الاشتراك · تفضيلات البريد · العنوان المسجّل
Email · greeting artwork → context (no offer)
KSA only
Saudi Founding Day
Mood Historic, restrained, warm
Occasion layer Najdi-inspired forms: the triangular crenellation band and stepped openings, drawn in black on warm off-white; 1727 as the numeral.
1727
يوم التأسيس.
Post 4:5 · Arabic
1727
يوم التأسيس.
Story 9:16
1727
Founding Day.
Post 4:5 · English
تهنئة من فريق MSPACEZ
KSA only
1727
يوم التأسيس.
22 فبراير. تهنئة فقط.
كل عام وأنتم بخير — فريق MSPACEZ
MSPACEZ · Egypt · Saudi Arabia · @mspacez
إلغاء الاشتراك · تفضيلات البريد · العنوان المسجّل
Email · greeting artwork → context (no offer)
Egypt only
6 October
Mood Proud, dignified, bright
Occasion layer A horizon with a rising red half-sun (the signal) and 1973 in Light numerals.
1973
كل سنة ومصر بخير.
Post 4:5 · Arabic
1973
كل سنة ومصر بخير.
Story 9:16
1973
6 October 1973.
Post 4:5 · English
تهنئة من فريق MSPACEZ
Egypt only
1973
كل سنة ومصر بخير.
ذكرى نصر أكتوبر. تهنئة فقط.
كل عام وأنتم بخير — فريق MSPACEZ
MSPACEZ · Egypt · Saudi Arabia · @mspacez
إلغاء الاشتراك · تفضيلات البريد · العنوان المسجّل
Email · greeting artwork → context (no offer)

Occasion email structure

The greeting is a designed moment; context is quiet body text; the offer is visibly secondary — a paper module with an outlined button, below the sign-off.
A greeting from the MSPACEZ team
Egypt · KSA
Ramadan Kareem.
Branches keep Ramadan hours from 10:00 to 16:00 · sample.
With warm wishes — the MSPACEZ team
Optional · this month
Three meeting hours, the fourth on us all Ramadan. Sample.
Details
MSPACEZ · Egypt · Saudi Arabia · @mspacez
Unsubscribe · Email preferences · Registered address
A greeting from the MSPACEZ team
Egypt · KSA
Eid Mubarak.
Branches closed on the first day of Eid; member access as usual · sample.
With warm wishes — the MSPACEZ team
MSPACEZ · Egypt · Saudi Arabia · @mspacez
Unsubscribe · Email preferences · Registered address
BlockRule
Pre-headerOne line, no offer language
HeaderLockup 120 px, market label
1 · GreetingFull-width occasion artwork with the greeting set in it (600 × 420)
2 · ContextHours, closures or a thought — body 16 px, ≤ 40 words, then a human sign-off
3 · Offer (optional)Paper module, 1.5 px rule, label “Optional”, secondary outlined button; never above the sign-off
FooterSymbol, markets, handle, unsubscribe

Optional offer extension

When an offer exists, it becomes its own post in the same art direction — never added to the greeting.
رمضان كريم.
Greeting · day 1
عرض رمضان · اختياري
ساعة اجتماعات على السحور علينا.
احجز 3 ساعات في أي فرع خلال رمضان، والرابعة مجانًا. عرض تجريبي · الشروط في الوصف.
الخدمة
قاعة اجتماعات
السوق
مصر
احجز←
Offer · a separate post, later in the week

Do / Avoid

✓ Do
رمضان كريم.
Atmosphere, one motif at scale, greeting first.
✕ Don’t
رمضان كريم
50% OFF ALL OFFICES!
Gold, glow, pattern wallpaper, sales in the greeting.
✓ Do
عيد مبارك.
Occasion art direction.
✕ Don’t
قاعة اجتماعات
رمضان كريم.
مثال
الساعات
10–16
الفروع
كلها
العرض
3+1
الخدمة
قاعة اجتماعات
السوق
مصر
احجز←
The occasion forced into a service template.
Principle
Respect before reach.
Rule
Greeting first; the occasion brings one art-directed motif and a mood; the brand brings colour, type, space and one signal. Offers only as a separate, secondary piece.
When to use
Religious and national occasions per market, company milestones.
When not to use
Tragedies or sensitive dates; the other market’s national days on local accounts.
Do
  • Post on the day
  • Write Arabic natively; MSA for KSA
  • Slow the motion for Ramadan
Don’t
  • Offers on national days
  • Official emblems with the logo
  • Gold, lanterns, fireworks clip-art