Montserrat for Latin, Alexandria for Arabic — the full 100–900 variable families. The system uses five weights: Light 300, Regular 400, Medium 500, SemiBold 600, Bold 700. ExtraBold/Black are not used.
| Role | English sample | Latin spec | Arabic sample | Arabic spec |
|---|---|---|---|---|
| Display | Space, measured for growth. | Montserrat 300 + 700 1080: 120 / 1.0 / −3% Web: 72 / 1.02 / −3% | مساحة مصممة للنمو. | Alexandria 300 + 700 120 / 1.45 · 72 / 1.45 |
| H1 | Offices that grow with you. | Montserrat 300 + 700 1080: 72 / 1.05 / −2.5% Web: 56 / 1.06 / −2.5% | مكاتب تكبر معاك. | Alexandria 300 + 700 72 / 1.5 · 56 / 1.5 |
| H2 | Private offices | Montserrat 600 1080: 48 / 1.1 / −2% Web: 40 / 1.12 / −2% | المكاتب الخاصة | Alexandria 700 48 / 1.5 · 40 / 1.5 |
| H3 | What is included | Montserrat 600 1080: 36 / 1.2 Web: 28 / 1.2 / −1.2% | ما الذي يشمله السعر | Alexandria 700 36 / 1.55 · 28 / 1.55 |
| H4 | Meeting room 3 | Montserrat 600 1080: 30 / 1.3 Web: 22 / 1.3 | قاعة الاجتماعات ٣ | Alexandria 600 30 / 1.6 · 22 / 1.6 |
| Lead | Furnished, serviced offices for teams of every size. | Montserrat 300 1080: 32 / 1.45 Web: 20 / 1.5 | مكاتب مجهزة ومخدومة لفرق بكل الأحجام. | Alexandria 300 32 / 1.8 · 20 / 1.8 |
| Body | No hidden costs. No operational headaches. | Montserrat 400 1080: 28 / 1.45 Web: 16 / 1.6 | بلا تكاليف خفية. بلا متاعب تشغيل. | Alexandria 400 29 / 1.8 · 17 / 1.85 |
| Small body | Available in all Egypt branches. | Montserrat 400 1080: 24 / 1.45 Web: 14 / 1.55 | متاح في كل فروع مصر. | Alexandria 400 25 / 1.8 · 15 / 1.8 |
| Caption | North 90 · reception | Montserrat 500 1080: 20 / 1.4 Web: 13 / 1.45 | North 90 · الاستقبال | Alexandria 500 21 / 1.6 · 14 / 1.6 |
| Label | VIRTUAL OFFICE · EGYPT | Montserrat 600 · CAPS +12% 1080: 20 / 1.2 Web: 12 / 1.25 | المكتب الافتراضي · مصر | Alexandria 600 · no caps, no tracking 22 · 13 |
| CTA | BOOK A TOUR → | Montserrat 600 · CAPS +8% 1080: 22 Web: 13 | احجز جولة ← | Alexandria 600 24 · 14 |
| Numerals / statistics | 7,000+ · 16+ · 2014 | Montserrat 300 · tabular lining 1080: 120–240 Web: 48–96 | +٧٬٠٠٠ · +١٦ | Montserrat 300 (Western) or Alexandria 300 (Arabic-Indic, N-7) same |
| Rule | Specification |
|---|---|
| Headline signature | Display and H1 are Light 300 with exactly one Bold 700 phrase (≤ 4 words) — the decision. Arabic uses the same rule with Alexandria. |
| Case | Sentence case for all headlines and body. Capitals only for Latin labels and CTAs. Arabic has no case: labels use weight 600, no tracking. |
| Emphasis | Weight only. No italics (Alexandria has none), no colour change, no underline except links. |
| Arabic size | Arabic body and labels +1 px (web) / +1–2 px (1080) with taller leading (1.8–1.85). Display sizes match Latin. |
| Line length | Body 45–70 characters Latin, 40–60 Arabic. Headlines ≤ 6 words (display), ≤ 10 words (H1). |
| Numerals | Montserrat Light, tabular lining. Western digits by default in Egypt; Arabic-Indic allowed in Saudi Arabic pieces (open decision N-7). Never mix both in one piece. |
| Bilingual lines | Latin inside Arabic (MSPACEZ, North 90) stays Montserrat-free: Alexandria Latin in running Arabic text; isolated with bidi. |
| Minimums | Body ≥ 14 px web / 24 px at 1080. Labels ≥ 12 px web / 18 px at 1080. |
Font files. Montserrat and Alexandria are used as their complete variable families (weight axis 100–900, OFL), shipped with this system under fonts/: Montserrat Latin, Alexandria Arabic and Alexandria Latin. For print and Office templates, install the family files you supplied; for email, fall back to Arial / Tahoma.