A carousel is one measured sheet cut into slides. A rule runs across every slide with a tick at the first and last; the slide number sits on it. Grounds follow the role, so the swipe has rhythm while staying one system.
| Role | Purpose | Ground | Content rule |
|---|---|---|---|
| Cover | Stop the scroll | Black | Question or promise, Light → Bold, ≤ 8 words; lockup allowed |
| Problem / hook | Name the pain | Paper | One sentence, display size |
| Information | Explain one thing | Paper | Numeral + H2 + ≤ 20 words; one plan or icon |
| Proof / statistic | Evidence | Black | One numeral + dimension line + source |
| Service explanation | What you get | Paper | Plan + spec cells |
| Comparison | Help decide | White | Table, marker on the fit |
| Photo | Show the real space | Photo | Tier 1 or 2 photo; caption panel |
| CTA / closing | Act | Paper | Action headline + info block with the CTA; nothing else |