Principle
Commercially clear, still MSPACEZ.
Rule
One message, one proof, one CTA cell. Prices only as real, approved figures. Red mode max 1 in 3 ads per campaign.
When to use
Paid social, display, retargeting.
When not to use
Organic brand storytelling (use social templates).
Do
- State terms in the caption
- Use availability chips only when true
Don’t
- Price bursts, countdowns, fake urgency
- Text on photos outside the caption panel