One brief — “Private offices at North 90, ready from day one” — produced across social, ads, web, video, print and space in different composition modes. Different on the surface, unmistakably one brand. Then the brand director’s final test.
| Question | Result | Evidence |
|---|---|---|
| Still minimalist and premium? | Yes | Space leads in modes A and B; devices are optional; one signal per surface. |
| Still structured? | Yes | The 1/20 margin and 12 columns hold everywhere — visible only when useful. |
| Enough visual range? | Yes | Six composition modes; 12-post composition library; curated 9-grid (sections 06, 09, 10). |
| Can a branch photo be the hero? | Yes | Photo hero mode: minimal type, no devices, sign-off secondary (08). |
| Can an occasion feel emotional? | Yes | Occasion art direction per moment — crescent night, open arches, monumental 96, Najdi forms, horizon (17). |
| Static post complete without looking templated? | Yes | Headline-, numeral-, icon-, data-, field- and crop-led posts (09). |
| Two different posts, both MSPACEZ? | Yes | See the campaign row above and the strip below — type, colour, space and signal carry recognition. |
| Recognisable without a visible frame or logo? | Yes | Strip below: all logos removed, no frames used. |
| Can technical devices disappear? | Yes | Dimension lines, plans and frames are specialist tools (07). |
| Can an editor produce a Reel? | Yes | 9:16 grid, video type, caption modes, Reel kit with timings, nine storyboards (13–16). |
| Colour and logo on red resolved? | Yes | Off-white display on red; logo only on off-white or a plate; white/mono masters flagged (02–03). |
| Open owner items | Owner | Official reversed (white) and one-colour logo masters · custom sonic logo · consented people photography and presenter footage · KSA branch photography · approved prices and offers · signage vectors and surveys · legal/finance text. |