The master lockup and symbol are used exactly as supplied (vector masters). The system never redraws, retypes, recolours or mirrors them. Variants not supplied as masters are listed as pending.
Masters
Lockup: symbol + wordmark + endorsement “Powered By MAKANAK” · Symbol: the M
Colours in the master: #F05C49 and #000000. The endorsement line uses #231F20 in the artwork — keep as supplied until the owner reissues the master. Endorsement state (Powered By MAKANAK → Business Center → none) is an owner decision; use the supplied lockup until then.
Clear space & minimum size
X = cap height of the wordmark “M”. Symbol: ¼ of its width on every side.
X
Asset
Minimum
Use
Lockup
200 px / 45 mm
Headers, end frames, documents, signage
Lockup — endorsement legible
≥ 200 px
Below this the endorsement fails; use the symbol
Symbol
24 px / 8 mm
Info block, avatars, favicons ≥ 32
Symbol — favicon
16 px
Test pending; red sliver detail
Backgrounds
White / off-white
Preferred The master, as supplied. The only ground on which the full-colour logo sits directly.
Red · logo
Allowed Master on an off-white plate. Preferred: no logo on red surfaces — sign off on the next off-white or black element (end slide, info block).
Red · symbol
Allowed Symbol on an off-white square plate (plate = 1.32 × symbol). Never the symbol directly on red — its red strokes disappear.
Black
Interim Master on an off-white plate until an official reversed master exists. No recoloured “white” logo.
Photography
Allowed Small symbol plate in a calm corner, or no logo at all (Photo hero mode). Never the master floating on the image.
Owner assets required
One-colour white master
One-colour black master
Missing Reversed (white) and one-colour masters must come from the artwork owner. Until then, plates only.
Placement
Touchpoint
Rule
Social post
Symbol in the info block or the light sign-off when present; none on Photo hero and occasion greetings if the caption names MSPACEZ. Lockup on end slides and brand posts.
Website
Lockup 120–140 px in the header, start edge. Symbol on mobile below 360 px.
App
Symbol 24 px in the top bar; lockup on splash/login only.
Video
No permanent logo or watermark. Micro sting (≤ 0.8 s) optional; the end card carries the logo on an off-white or black panel.
Documents
Lockup top-start 45 mm; symbol in the footer info block.
Signage
Lockup on a white field; clear space doubled outdoors.