06
Composition modes

One system, six controlled expressions.

Modes are not directions. They share the grid, the colours, the type and the red signal; they differ in how much space, image, information and colour a message needs. Choose the mode from the content, then build.

The six modes

APure minimal
Large space, strong type, one signal, no device.
Use for Brand statements, announcements, quotes, occasion greetings, carousel hooks.
Not for Offers with terms, service details that need facts.
Signature Light sign-off or none
Space for what’s next.
Private offices, virtual offices and meeting rooms.
MSPACEZ · Egypt · Saudi Arabia
Not just offices. Real growth.
حضور رسمي، من غير مكتب.
المكتب الافتراضي في كل فروع مصر.
We design for people, not desks.
— MSPACEZ
BPhoto hero
The room carries the message; design steps back.
Use for Branch content, new branches, premium interiors, private offices, video covers.
Not for Low-quality or legacy photos (use D or C).
Signature Symbol plate or none; caption names the branch
A front door that speaks for you.
North 90 · New Cairo
North 90 · Large office
Private offices
Your office, ready on day one.
Furnished private offices for teams of 1–20+.
Meet with confidence.
North 90 · Meeting room
CMeasured information
Plans, dimensions, capacity, specs — when size or capacity is the point.
Use for Service explainers, meeting-room capacity, office layouts, proposals.
Not for Brand posts, branch mood, occasions.
Signature Info block
Meeting room
Room for the whole team.
12 seats · sample
Seats
4–20
Screen
Yes
Booking
Hourly
Service
Meeting room
Market
Egypt
Book→
Private office · sample layout
Four desks, one door.
Meeting room
North 90
12 seatsScreen
Everything ready before you arrive.
Service
Meeting room
Branch
North 90
Book→
Virtual office
An official address, without walls.
Address
Prestigious
Mail
Handled
Calls
Answered
Service
Virtual office
Market
Egypt
Get started→
DEditorial / information
Numerals, lists, comparisons, data, icons, quotes.
Use for Education, statistics, comparisons, testimonials, insights.
Not for Offers that need urgency (use E).
Signature Light sign-off or info block
MSPACEZ
16+
Branches in Egypt and KSA.
Growth notes
Five costs a serviced office removes.
01Fit-out
02Furniture
03Deposits
04Internet setup
05Reception staff
Guide
Growth notes
Market
Egypt
Virtual office
Your mail, handled.
Received, logged and ready at reception.
Illustrative data
Where a new office budget goes.
Fit-out
42%
Furniture
23%
Deposits
18%
Staff
17%
Sample figures · replace with research
ECampaign / impact
Red fields, oversized numerals, bold crops for moments that must stop the scroll.
Use for Offers, launches, rename, campaign peaks.
Not for Everyday content — max 1 in 6 posts.
Signature Info block with CTA
Offer · sample
Book three hours, the fourth is on us.
Meeting rooms in every Egypt branch. Sample offer · terms in caption.
Book →
Private offices
Day 1
Move in, no fit-out.
Milestone
Egypt · KSA
7,000+
Clients who grew with us.
Since 2014 · Egypt and Saudi Arabia
Brand
MSPACEZ
Markets
Egypt · KSA
Launch · sample
New branch. Now open.
Branch name · City. Book a tour this week.
Book a tour →
FOccasion
MSPACEZ frames a cultural moment with its own art direction.
Use for Ramadan, Eid, national days, company milestones.
Not for Sales-first messages (offer goes in a secondary module).
Signature Sign-off or none
Occasion mode has its own art direction per occasion — see section 17 · Occasions.

Mode mix by channel

Recognition comes from type, colour, space and the signal — so modes can change from post to post without losing the brand.
ChannelDefault modeAlsoRarely
Instagram feedA · B · DC · EF (on the day)
Paid adsE · CBA
CarouselD (inner) · A (hook)B · CE (cover only)
Branch launchBEC
WebsiteB (hero) · C (service pages)DE (campaign bands)
DocumentsDCA
VideoB · DCE (offer end card)
Principle
Composed, not templated.
Rule
Pick one mode per surface. Modes share grid, type, colour and the one-signal rule; never combine two modes’ devices (e.g. a red field + a plan + a hero photo).
When to use
Every communication surface.
When not to use
Product UI — it keeps its own component logic (section 19).
Do
  • Choose the mode from the message
  • Vary modes across a feed
  • Keep one signal whatever the mode
Don’t
  • Apply the same template to every post
  • Stack devices from several modes
  • Use E for everyday content