The primary format is vertical 1080 × 1920. It has its own grid — not the static grid scaled — built around the platform interface, the subject and the subtitles. All values below are in 1080 × 1920 pixels.
| Zone | y (px) | Content |
|---|---|---|
| Platform UI · top | 0–240 | Nothing important |
| Top information | 260–520 | Hook, headline, question |
| Central subject | 540–1160 | Faces, rooms, products, statistics |
| Lower third | 1180–1330 | Person, branch, service, location, info, price |
| Subtitles | 1340–1520 | Captions, max 2 lines, centred |
| CTA | 1380–1500 (end frames) | One action block |
| Platform UI · bottom | 1540–1920 | Nothing — caption, handle, audio |
| UI rail | x 930–1080 · y 820–1540 | No text, no chips |
| Margins | x 90 / 90 | Title-safe; 60 for chips on still frames only |
| Style | EN · Montserrat | AR · Alexandria | Case · tracking | Where |
|---|---|---|---|---|
| Hook | 300 + 700 · 88 / 1.05 | 300 + 700 · 88 / 1.4 | Sentence · −2.5% | Top zone, ≤ 6 words, 0–3 s |
| Headline | 300 + 700 · 64 / 1.1 | 300 + 700 · 64 / 1.45 | Sentence · −2% | Top zone or end frame |
| Supporting line | 400 · 36 / 1.35 | 400 · 38 / 1.7 | Sentence · 0 | Below headline, ≤ 12 words |
| Keyword | 700 within its line | 700 within its line | As line | One per caption group; optional red underline |
| Caption / subtitle | 500 · 46 / 1.3 | 500 · 48 / 1.55 | Sentence · 0 | Subtitle zone, centred |
| Name | 600 · 40 / 1.2 | 600 · 42 / 1.4 | Sentence | Lower third |
| Job title | 600 · 22 caps | 600 · 24 | CAPS +12% (EN) | Lower third |
| Branch | 600 · 44 / 1.2 | 600 · 46 / 1.4 | Sentence | Lower third / card |
| Location | 600 · 22 caps | 600 · 24 | CAPS +12% | Under branch; chips |
| Service | 600 · 22 caps in a chip | 600 · 24 in a chip | CAPS +10% | Chips |
| Price | 300 · 120 numeral + 600 · 32 currency | same, Western digits | Tabular | Only approved prices |
| Offer | 300 + 700 · 72 / 1.1 | 300 + 700 · 72 / 1.45 | Sentence | Offer frames, red field |
| Statistic | 300 · 220 / 0.95 tabular | 300 · 220 | −3% | Central zone |
| CTA | 600 · 32 caps | 600 · 34 | CAPS +6% | CTA block, 96 px high |
| Rule | English | Arabic |
|---|---|---|
| Lines | Max 2 | Max 2 |
| Characters / line | ≤ 32 | ≤ 28 |
| Weight · size | Montserrat 500 · 46 px | Alexandria 500 · 48 px |
| Line height | 1.3 | 1.55 |
| Alignment | Centred in the subtitle zone | Centred, RTL |
| Position | Top of block at y 1360; move up to 1280 only if a lower third is on screen | Same |
| Duration | 1.2–6 s; ≥ 0.2 s gap between captions | Same |
| Punctuation | No full stop on single lines; keep ? and !; ellipsis only for real pauses | Arabic ، and ؟; Western digits |
| Emphasis | Mode B: one keyword per 2–3 captions, Bold 700 + optional 6 px red underline | Bold 700; underline allowed |
| Speakers | First line of a new speaker gets a small name label; alternate speakers never change colour | Same |
| Bilingual | Arabic line above English, same mode, English 42 px | Only when both audiences are targeted |
| Background | A: soft shadow only · C: black 78% plate, square, clone per line | Same |
| Never | Word-by-word colour, bouncing, emoji, outlines, all caps, covering faces | Same |