22
Do / Don’t

The rules on one page.

The short list a designer or agency checks before anything ships. Each rule points back to its section.

Six decisive pairs

✓ Do
Meeting room
Meet with confidence.
8 seats
Seats
4–20
Screen
Yes
Booking
Hourly
Service
Meeting room
Market
Egypt
Book→
Black text; red only as the one signal.
✕ Don’t
Private office
Private offices in North 90 with furniture, internet and reception, ready from day one for teams of every size.
Service
Private office
Branch
North 90
Book→
Red body text (3 : 1 — fails).
✓ Do
Offer · sample
Book three hours, the fourth is on us.
Meeting rooms in every Egypt branch. Sample offer.
Book →
Off-white display type on a red field; body in black on off-white.
✕ Don’t
Book three hours, the fourth is on us.
Meeting rooms in every Egypt branch, booked by the hour with screen, Wi-Fi and coffee. Terms apply; sample offer valid in all branches until the end of the month.
Small white body text and the logo directly on red.
✓ Do
MSPACEZ
Not just offices. Real growth.
Since 2014 · 16+ branches
Brand
MSPACEZ
Market
Egypt
One signal per surface.
✕ Don’t
Meeting room
Meet with confidence.
Service
Meeting room
Market
Egypt
Book→
Red headline, red block, red dots.
✓ Do
Your office, ready from day one.
10th of Ramadan · Private office
Photo hero: the room leads, minimal type on a calm zone.
✕ Don’t
Your office is waiting!
Full scrim, shouty caps, logo sticker.
✓ Do
Space for what’s next.
MSPACEZ · Egypt · Saudi Arabia
The lockup once, unaltered, on off-white.
✕ Don’t
Skewed, shadowed, rotated, faded logo.
✓ Do
MSPACEZ
2014 → today
7,000+
Clients since 2014
Clients who grew with us.
Brand
MSPACEZ
Markets
Egypt · KSA
Square corners, flat colour, facts.
✕ Don’t
Virtual office
Go virtual 🚀
Get started now!
Gradients, pills, emoji, shadows, new colours.

Rule index

SystemDoDon’tSection
LogoUse the supplied masters; clear space X; minimum 24 px symbol / 100 px lockupRedraw, recolour, stretch, add effects, invent an Arabic name02
Colour#F05C49 and #000000 locked; off-white display type on red, black for small text on red; red ≤ 10% except field/red modesDarker reds, tints as brand colours, white or off-white body on red, red body text, recoloured logos03
TypographyMontserrat EN, Alexandria AR; Light → Bold headlines; one bold phraseOther fonts, synthetic bold, all-caps headlines, more than two weights in a headline04
Layout1/20 margin and 12 columns, usually invisible; choose a composition modeThe same frame and info block on every surface; floating elements05–06
DevicesCore: signal, Light → Bold, sign-off · optional: info block, chips, spec cells · specialist: dimensions, plans, framesDevices as decoration, invented measurements, stacking devices07
PhotographyReal branches, neutral daylight grade, tier chosen by qualityStock, AI images, filters, text on photos, photo 2607
StaticA finished composition in one of the modes; default construction for information postsOne template for every post, two visuals, three messages09
Social / carouselCurate modes and grounds; info block only on commercial tiles; continuous rule across slidesIdentical modes adjacent; CTAs on every slide10–11
AdvertisingOne message, one proof, one CTA; approved prices onlyCountdowns, fake urgency, placeholder prices in market11
Motion · videoNine verbs, timing hierarchy, 9:16 grid, caption modes A–C, Reel kit, end cardsBounce, 3D, karaoke captions, animated logo, watermark, branded intro before the hook13–16
OccasionsGreeting first; one motif or numeral; offer optional and separateGold, green, lanterns, offers on national days14
DigitalTokens only; one primary button; error = red border + black textPills, shadows on cards, red links, new category colours15–16
Corporate · physicalSpec-cell header, info-block footer; black signs, white typeWatermarks, red headers, red sign panels17–18
BilingualArabic mirrored with logical properties; Egyptian colloquial for Egypt, MSA for KSAMachine translation; Latin fonts for Arabic; mixed directions in one line without isolation04 · 15