# 06 · Photography

**PRINCIPLE** — Let the space be the hero.

**RULE** — Seven tiers. Photo hero (tier 1): the room leads, ≤ 8 words directly on a calm zone with an optional soft local shade, sign-off secondary, no devices. Other tiers: type in a panel or beside the image. One daylight grade.

**WHEN TO USE** — Branch content, private offices, meeting rooms, launches, premium interiors, video covers.

**WHEN NOT TO USE** — Low-quality or legacy images as heroes.

**DO**
- Crop to the architecture
- Keep faces and key details clear

**DON’T**
- Full scrims, filters, AI/stock images
- Logos floating on photos

**EXAMPLE** — See board Photography (08).