Space, measured for growth.
MSPACEZ gives companies space that is ready, clear and measured — private offices, virtual offices, meeting and training rooms across 16+ branches, trusted by 7,000+ clients since 2014. The identity communicates like a well-drawn plan: exact, calm and useful, with one red signal that says this is the thing that matters.
Design principles
Seven rules that hold every surface together.
- 01
Composed, not templated.
The 1/20 margin and 12-column grid are always there and usually invisible; each surface picks one of six composition modes.
- 02
One signal.
One red event per surface — marker, field or numeral. Red is never body text.
- 03
Light, then decisive.
Headlines start in Light and land one Bold phrase — in print and in motion.
- 04
Space is the hero.
Real MSPACEZ rooms lead whenever a good photograph exists; design steps back.
- 05
Complete without a photo.
Graphic posts are finished compositions — type, numerals, fields, icons, plans.
- 06
Information when it helps.
Plans, dimensions and specs are specialist tools for capacity, size and location.
- 07
Two languages, two markets, one system.
Arabic written natively and mirrored; Egypt colloquial, KSA MSA.
Core identity
The logo, unchanged.
Red is a signal.
Light, then decisive.
A strong grid, often invisible.
One system, six controlled expressions.
Tools, not a template.
Line icons that match the plan line.
Let the space be the hero.
Communication
Motion & video
Digital
Corporate & space
Reference
How the system is organised
The brand book
Brand idea to final examples, in brand-book order — each rendered live on its page.
Principle · Rule · When · Do · Don’t
Every system has a guideline; all Do and Don’t lists are collected on one page.
Build from tokens only
tokens.json is the single source of values; components/bundle.css implements the .msz-* components.
Open owner decisions
Listed in the brand book; not part of v1.1.
- OwnerOfficial reversed (white) and one-colour logo masters
- OwnerCustom sonic logo
- OwnerPresenter and member footage
- OwnerSignage vector artwork and site surveys
- OwnerConsented people photography and KSA branch photography
- OwnerApproved prices and offers
- OwnerArabic numeral policy (N-7)
- OwnerEndorsement line colour in the master (#231F20)
- OwnerLegal and finance text for documents