Advertising
Clear enough to convert.
Ads use the same templates with a filled CTA cell and a single proof. Platform copy carries the details; the artwork carries one message, one proof and one action.
Guideline
From guidelines/13-advertising.md
Principle
Clear enough to convert.
Rule
One message, one proof, one CTA cell. Five information levels from brand-led to CTA-led. Red mode max 1 in 3 ads per campaign.
When to use
Paid social, display, retargeting.
When not to use
Organic storytelling.
Do
- State terms in the caption
- Approved prices only
Don’t
- Countdowns, fake urgency
- Placeholder prices in market
ExampleSee board Ad set (11).
The board
Service, offer, branch, lead-generation, KSA and Story ads; five information levels
Loading board
The official board from the package, rendered live. Use “Open full size” for 1:1 detail on small screens.